Astrid x Pholc
Soft Shades
We invited Pholc to a joint exhibition in our showroom on Nybrogatan during February 2023, in connection with Stockholm Design Week.
Pholch is the distinctly Swedish lighting brand with a new take on Scandinavian aesthetics. With a commitment to create meaningful design rooted in strong ideas and long-lasting quality, Pholc takes a stand against the expected. A Pholc lamp possesses a characteristically unique style and personality that calls for attention and awakens curiosity. The brand stays informed and relevant through collaboration with talents from diverse fields, as Astrid.
We created the exhibition with a belief that both textiles and lighting have the ability to completely change the atmosphere of a space. The colors, structures, and transparency of the fabrics together with light help to create a warm feeling.
In collaboration with Pholc, we selected lamps that would fit in different environments and created two spaces with varying character in our showroom. Pholc’s spherical lamp Turner was placed in a completely mint green room where we showed new colors in Venere Mano Morbida and Harrietta Recycled as well as this year’s new fabrics Vittoria Recycled and Olivia Recycled. The other part of our showroom was given a more home-like environment with curtains in warm beige tones, and there the classic shape of Pholc’s new Aline went well over our large wooden table.
The Apollo lamp with its distinctive light flow was placed with the Nizza Mano Morbida fabric as a background and created a nice play of light in one corner. Along with cushions, we filled our entire shelf with the Romb lamp in three sizes.