Astrid

Madeleine Asplund Klingstedt works as an interior designer, stylist and designer and is a person who inspires. Madeleine creates unique and tailored spaces that reflect the identity of her clients. In one of her latest projects, she has used Astrid's fabric Torno for curtains. The pictures are from Nordic Knots campaign Park and photographed by Erik Lefvander.

I love to gather inspiration through for example different media, when out walking or at auctions. So, there are no specific places or shops but more different spaces that gives a feeling and idea of ​​what one would like to find and what to look for. Personally, I love looking through Instagram and taking print screens. I often notice afterwards that I have saved pictures with a theme that I can use in my projects.

A: Tell us about yourself.

MAK: I work as an interior designer with projects including designing, optimizing and renovating into personal and unique homes.

A: In your own words, how would you describe your aesthetics?

MAK: I strive to be thought-out, personal, interesting, and on point.

A: Do you think that the way we choose to decorate our homes will change in the future?

MAK: I believe that the development that has already begun and is ongoing, will continue with homes of more personality and individuality. You do not want your home to look like everyone else’s, you want it to be an extension of yourself that shows your personality, lifestyle and personal development.

A: Do you have any go-to places when it comes to design and interior design?

MAK: I love to gather inspiration through for example different media, when out walking or at auctions. So, there are no specific places or shops but more different spaces that gives a feeling and idea of ​​what one would like to find and what to look for. Personally, I love looking through Instagram and taking print screens. I often notice afterwards that I have saved pictures with a theme that I can use in my projects.

Textiles do so incredibly much and add warmth. It makes it cozier but above all I think it is aesthetically pleasing and adds an exclusivity with the right fabric, drape and curtain style.

A: Tell us more about this project and about the campaign for Nordic Knots

MAK: The project is a penthouse in Stockholm owned by a wonderful family who bought the apartment from a woman who lived there and had not renovated it since the sixties. I was contracted by the family to develop and realize their dream home. I helped to procure construction and craftsmen and to redraw the apartment and floor plan. The family wanted a renovation typical to the original era of the building, and much of the additions are specially designed for this project. There was a fantastic original parquet flooring in the apartment but unfortunately not used throughout the whole apartment so in the private area we added herringbone parquet flooring in the same dimensions as the original. Finally, I added the interior decoration like furniture, details, and textiles such as Torno from Astrid. Nordic knots contacted me before the launch of their new collection Park, which is inspired by Park Avenue and the apartments there. They wondered if I had a project that I would like to style for this collection and could be used for campaign photography. The penthouse was perfect for this with its solid parquet flooring, balconies and the international feel.

A: How do you think textiles affect spaces?

MAK: Textiles do so incredibly much and add warmth. It makes it cozier but above all I think it is aesthetically pleasing and adds an exclusivity with the right fabric, drape and curtain style.

A: What feeling did you want to achieve when you chose fabrics for this project?

MAK: I wanted an elegant feeling and a style with a lot of character where the curtains drop on the floor and really stand out and works as a nice contrast. Using the same fabric throughout the apartment except for roman blinds was also a choice to increase the feeling that it is a penthouse with few but well-thought-out choices.

A: Do you have any favorites from Astrid?

MAK: Torno is a favorite as I love the luxurious feeling of the fabric. Choosing a structured fabric with more character or, for example, a silk fabric, is fantastic as it almost feels like you have chosen a beautiful blouse to frame your windows with.

A: How does Scandinavian design stand in relation to international standards?

MAK: I think Sweden has both an extremely high design and quality level that is in class with other internationally well-known design countries. I draw inspiration from other countries and like to combine style, colour and shape in my projects. To me it does not appeal to consistently use Swedish/Scandinavian design, I find it interesting to mix.

A: What are your customers asking for?

MAK: Homes that suit their lives, preferences, and needs. Also, the expertise to optimize their specific home according to the conditions that exist there. I have fantastic customers who trust me and want me to challenge them and not just present ideas I know they will like.