Astrid

Plats! is a Gothenburg-based strategic design studio that we have had the pleasure of delivering our fabrics to in several projects. We are always impressed and happy to see the result and we are inspired by how they use colours. One of the first projects we delivered fabrics for was to their own studio in the loveliest peachy tones. We asked some questions to Julia Lorenz, one of the founders of Plats!

But I still have to say that colour is usually what determines. We are very nerdy about finding exactly the right shade in all parts of the interior and often our projects are quite colourful. Sometimes an entire project can be based on the perfect yellow voile or the perfect tone-on-tone scale.

A: What are you looking for when it comes to fabrics?

JL: Collections that are carefully composed in terms of colours and textures, so that the range feels complete and useful without being overly wide. It saves a lot of time when it is easy to choose the right product regardless of the project conditions.

It is also important that the supplier has an awareness of sustainability issues. How the fabric is produced and its material composition of course, but also by limiting the range so that each collection feels motivated and not overproduced in huge collections that are dusted in a warehouse somewhere.

A: Do you like working with different structures? Or do you get more started on colour?

JL: A structure can be very inspiring, and we often choose fabric with a structure that makes us associate with who the customer is and how their business should be designed. It could be that it should feel sparkling digital and techy, musically and scenically or more like the west coast’s rocks and cliffs.

But I still have to say that colour is usually what determines. We are very nerdy about finding exactly the right shade in all parts of the interior and often our projects are quite colourful. Sometimes an entire project can be based on the perfect yellow voile or the perfect tone-on-tone scale.

A: What can fabrics add to a room?

JL: All! It’s an incredibly effective way to create character and affection. We usually joke about that it would be impossible for us to decorate a project without hanging textiles in some form.

A: Do you have any favorite fabric from the Astrid range?

JL: Torno is really nice – impossible not to like. We recently used Bergamo which has an incredible structure and drape. But the quality we have used the most is probably Lugano; the airiness makes it very useful in all kinds of projects and it is available in many colours for perfect matching.

A: What is important in your design process?

JL: To interpret the client’s brand. The physical environment is an incredibly important communication platform and must clearly signal who the sender is and what values ​​the brand relates to.

A: Where do you get inspiration from?

JL: Usually I would say travel, but this year there have been more local nature experiences and digital inspiration but also movies and magazines and books.

A: Do you have a dream project?

JL: Many! Hotel would have been great fun. Another thing we often talk about is developing interior and branding for a fast-food chain. It would be a fun challenge to use hanging textiles in there, haha!

The photos are a selection from Plats! many beautiful projects. Click on the links at the top left to see more from each project on their website.